Last updated on October 26th, 2022 at 07:10 pm

Gucci, the word today, evokes the concept of high-end fashion as soon as one hears it. Few people aren’t familiar with the Italian luxury handbag and footwear company. 

Indeed, today the company has approximately 500 outlets worldwide and generates over ten billion dollars in sales annually. And the family behind it has even become the subject of television shows and a major Hollywood film. 

But, while much is known about the brand and the Gucci family’s exploits between the 1960s and 1990s, there is little known about the man who started it all, Guccio Gucci. 

The Early Life of Guccio Gucci

Guccio Giovanbattista Giacinto Dario Maria Gucci was born on the 26th of March 1881 in Florence, Italy. 

He was the son of a leather maker in the famed Tuscan capital, when hordes of British aristocrats and other wealthy Europeans still traveled every summer to this, the home of the Italian Renaissance, to see Brunelleschi’s Dome and other masterpieces of the fifteenth century.

Gucci’s father would sell these tourists leather bags, belts, and other accessories.

This fact was a significant early influence on Gucci, but he did not follow into the family business in his youth. 

Instead, Guccio left Florence when he was young and headed for London, the capital of the world’s greatest empire at the time.

There he got a job working at the famed Savoy Hotel, first as a dishwasher in the kitchen, before working his way up to become a waiter, then a bellhop, followed by a position as a concierge and finally as the elevator assistant. 

This was a significant position in the world’s first hotel to have an electric elevator. In many years working here, Gucci met with all people, from the French Impressionist painter Claude Monet to the future wartime Prime Minister, Winston Churchill.

As he did, he saw the tastes of the wealthy and how fashions changed over time, particularly in bags and suitcases.

These observations were foundational to his later success. 

Gucci in Fascist Italy

By the early 1920s, as he reached his fortieth year, Gucci had returned to Italy. In his native Florence in 1921, he established his company, the House of Gucci. 

Initially, this was a small family-run leather goods store, not unlike the one his father had operated years earlier.

However, he had already started a family with his wife Aida Calvelli, whom he married in 1901, and indeed his eldest son Aldo was already a teenager by the time House of Gucci was established. 

The company was quite successful in Florence.

However, much of this was based on a somewhat shady history. For one, Guccio Gucci supported the Fascist regime of Benito Mussolini, which had come to power in 1922.

The Italian Fascists would later become associated with the genocidal Nazi Party of Germany, and the links between Gucci and the Italian Fascists are unsavory. 

Guccio also built up an elaborate fairy tale about his family’s personal history.

This involved assertions that the Guccis were descended from the Medici family, who had ruled Florence between the fifteenth and eighteenth centuries and had patronized the Florentine Renaissance. 

This myth created an image of the House of Gucci as being associated with the aristocracy, which worked well for marketing the company in its early days. 

However, it was all myth, and studies have proved that Guccio made up this entire family history. Yet, while Guccio may have been a prolific liar, there is no doubting the success of his operation. 

By 1938 the House of Gucci store in Florence was so successful that Guccio expanded and opened a second unit in Rome.

But shortly thereafter, crisis struck as Europe was plunged into the Second World War, and the market for designer handbags and suitcases disappeared overnight. 

In the interim, Gucci, like many other fashion houses in Italy and Germany, began making other leather goods to facilitate the war effort.