Jordan Atkins is Ja Rule's son, an American Rapper. Jordan's mother is Aisha Atkins. He has two siblings, Jeffrey Atkins Jr. and Britney.

Supportive Dad

Jordan's dad, Ja, opens up about being a dad and wanting to help his children succeed. He has three kids with his wife, Aisha Atkins.

He describes himself as a supportive Bulldozer parent who wants to remove obstacles and make their journey easier. 

He stresses the importance of being hands-on and providing value even if it's not always popular. 

Ja shared lessons from his life’s ups and downs and discussed plans, including collaborations in the music industry and expanding his business ventures. 

He talked about teaming up with Classic Albums and planning events with artists. 

Ja highlights the importance of recreating the style of classic albums and bringing back their vibe. 

Proud of his Harvard Business School degree, he discusses the challenges of building a startup, raising funds, and considering options like going public. 

Ja also mentioned participating in the Mother’s Day Good Music Festival at Madison Square Garden, where he encourages attendance. 

He shared excitement about performing love songs.  

Ja’s Musical Hiatus And Resurgence

In the early 2000s, Ja was a big name in rap, collaborating with R&B stars like Christina Milian and Jennifer Lopez. 

He had multiple chart-topping hits. However, in 2005, he took a break at the peak of his success. 

Instead of focusing on music, he pursued acting, launched a whiskey brand, and even studied entrepreneurship at Harvard. 

Recently, he founded ICONN Media and its app ICONN Live, where he hosts events like the VIBES Concert Series featuring artists performing their classic albums with live bands. 

Ja and others shared stories behind the music in this series. 

It marks his return to music after a long hiatus.